Privacy Policy for Annie
Effective Date: July 1, 2026
This Privacy Policy explains how Annie Labs LLC (“Annie,” “we,” “our,” or “us”) collects, uses, discloses, and protects information when you visit www.helloannie.com, request a demo, contact us, subscribe to our communications, or otherwise interact with our marketing website.
Annie develops AI-powered software that helps dental practices automate front desk operations and improve patient communication. This Privacy Policy applies only to information collected through our marketing website and related communications. It does not describe how customer data is processed within Annie’s software platform under customer agreements.
We are committed to handling personal information responsibly, transparently, and in accordance with applicable privacy laws.
By using our Website, you acknowledge the practices described in this Privacy Policy.
Quick Summary
Here’s a brief overview of how we handle your information.
We collect information that you voluntarily provide, such as when you request a demo, contact us, subscribe to updates, or communicate with our team.
We also automatically collect certain technical information about how visitors use our Website, including through cookies and analytics technologies.
We use this information to:
Respond to inquiries
Schedule demonstrations
Improve our Website
Measure marketing performance
Communicate with prospective customers
Protect our Website and services
We do not sell your personal information for money.
Depending on where you live, you may have privacy rights regarding the personal information we collect. Those rights are explained later in this Privacy Policy.
Scope
This Privacy Policy applies to information collected through:
Demo request forms
Contact forms
Email communications initiated through the Website
Marketing communications
Cookies and similar technologies
Other interactions with our Website
This Privacy Policy does not apply to:
Annie’s customer application or services governed by customer agreements
Third-party websites that link to or from our Website
Information collected by third parties that operate independently from Annie
Information We Collect
The information we collect depends on how you interact with our Website.
Information You Provide
When you submit information through our Website, we may collect:
First name
Last name
Business email address
Phone number
Dental practice or company name
Job title
Information you provide in messages or contact forms
Demo scheduling information
Any additional information you voluntarily provide
You are not required to provide personal information to browse most areas of our Website. However, certain features—such as requesting a demo—require the submission of personal information.
Information Collected Automatically
When you visit our Website, we automatically collect certain information about your device and your interaction with the Website.
This may include:
IP address
Browser type
Operating system
Device identifiers
Screen resolution
Referring website
Pages visited
Time spent on pages
Date and time of access
Navigation paths
Approximate geographic location derived from your IP address
Website performance information
This information helps us understand how visitors use our Website, improve performance, diagnose technical issues, and measure the effectiveness of our marketing efforts.
Cookies and Similar Technologies
Our Website uses cookies and similar technologies to provide functionality, analyze traffic, understand Website usage, and improve the effectiveness of our marketing efforts.
Some cookies are necessary for the operation of the Website, while others support analytics, personalization, or advertising.
You can control many cookie preferences through your browser settings and, where available, through our Cookie Preferences tool. Additional information about our use of cookies is provided later in this Privacy Policy and in our Cookie Policy.
Information from Third Parties
We may receive information about you from third parties, including:
Business partners
Marketing providers
CRM platforms
Scheduling platforms
Analytics providers
Advertising partners
Publicly available business information
For example, if you request a meeting using our scheduling platform, we may receive information necessary to coordinate that meeting.
How We Use Your Information
We use the information we collect for legitimate business purposes, including to:
Provide Requested Services
Respond to inquiries
Schedule product demonstrations
Provide requested information
Communicate with prospective customers
Operate Our Website
We use information to:
Maintain Website functionality
Monitor system performance
Detect security incidents
Prevent fraud and abuse
Troubleshoot technical issues
Improve Our Products and Services
We analyze Website usage to:
Understand visitor behavior
Improve Website usability
Evaluate marketing campaigns
Develop new features
Improve customer experience
Marketing Communications
Where permitted by applicable law, we may use your contact information to send:
Product updates
Educational content
Industry insights
Event invitations
Company news
Marketing communications
You may opt out of marketing emails at any time by clicking the unsubscribe link included in those communications or by contacting us at support@helloannie.com.
Business Operations
We also use information to:
Maintain business records
Enforce our legal agreements
Protect our legal rights
Comply with applicable laws
Respond to lawful requests from government authorities
Support mergers, acquisitions, financing transactions, or other corporate activities where permitted by law
Legal Bases (Where Applicable)
Depending on applicable law, we process personal information based on one or more of the following:
Your consent
Performance of a requested service
Compliance with legal obligations
Our legitimate business interests, provided those interests are not overridden by your rights and freedoms
How We Share Information
We do not sell your personal information for monetary compensation.
We may disclose personal information to trusted third parties for legitimate business purposes, including operating our Website, providing requested services, measuring marketing performance, maintaining security, and complying with applicable law.
Depending on your jurisdiction, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under applicable privacy laws. Where required by law, we provide mechanisms for you to exercise applicable privacy choices.
We may share information with the following categories of recipients:
Service providers
Cloud hosting providers
Customer relationship management (CRM) platforms
Analytics providers
Advertising and marketing partners
Meeting scheduling providers
Professional advisors
Payment processors (if applicable)
Government authorities when legally required
Successors in the event of a merger, acquisition, financing, or sale of assets
Each provider is contractually required to process personal information only for authorized business purposes where required by applicable law.
Third-Party Service Providers
To operate our Website and communicate with prospective customers, Annie uses trusted third-party providers.
Our providers may change over time, but currently include services such as:
Google Analytics
We use Google Analytics to understand how visitors interact with our Website.
Google Analytics may collect information such as:
Pages viewed
Session duration
Browser type
Device information
Approximate geographic location
Website interactions
Traffic sources
We configure Google Analytics to avoid intentionally transmitting directly identifying personal information and use it to improve our Website and understand aggregate usage trends.
More information about Google’s privacy practices is available at:
https://policies.google.com/privacy
Google Tag Manager
We use Google Tag Manager to manage website tags and scripts.
Google Tag Manager does not itself collect personal information. Instead, it allows us to deploy technologies used by other services described in this Privacy Policy.
Google Ads Conversion Tracking
We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns.
If you interact with one of our advertisements and later visit our Website, Google may receive information indicating that an advertisement resulted in a Website visit or other conversion event.
Conversion tracking helps us understand which marketing efforts are effective and improve our advertising campaigns.
Attio
We use Attio as our customer relationship management (CRM) platform.
Information submitted through our Website may be stored within Attio so our team can:
Respond to inquiries
Schedule demonstrations
Manage prospective customer relationships
Maintain business communications
Customer.io
We use Customer.io to send communications related to requested information, product updates, educational resources, and marketing communications where permitted by law.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in those emails.
Cal.com
When you schedule a demonstration or meeting through our Website, scheduling information is processed through Cal.com.
Information submitted through scheduling forms is used solely for coordinating requested meetings and related communications.
Cookies and Tracking Technologies
Like most modern websites, Annie uses cookies and similar technologies to improve Website functionality, understand visitor behavior, and measure the effectiveness of our marketing.
Cookies are small text files placed on your device when you visit a website.
Some cookies are essential for the operation of our Website, while others support analytics or advertising.
Types of Cookies We Use:
Essential Cookies
These cookies are necessary for the Website to function properly.
Examples include:
Security
Authentication
Load balancing
Session management
Form functionality
Because these cookies are required for core Website functionality, they generally cannot be disabled through our Website.
Analytics Cookies
Analytics cookies help us understand:
Which pages visitors view
How visitors navigate our Website
Website performance
Traffic sources
Overall Website usage
We use this information to improve the Website and better understand visitor needs.
Advertising Cookies
Advertising technologies help us:
Measure campaign performance
Understand which marketing efforts are effective
Improve advertising efficiency
Prevent repetitive advertising
Where required by applicable law, advertising technologies are activated only after the appropriate privacy choice has been received.
Functional Cookies
Functional cookies remember preferences that improve your experience, such as language settings or other Website customizations.
Cookie Preferences
You may control many cookies through:
Our Cookie Preferences center
Your browser settings
Browser privacy controls
Global Privacy Control (where supported)
Disabling certain cookies may affect portions of the Website.
Analytics and Advertising Technologies
Our Website uses technologies that help us understand Website usage and evaluate marketing performance.
These technologies may collect information such as:
Device information
Browser characteristics
Pages visited
Referral sources
Time spent on pages
General interaction data
We use this information to:
Improve Website performance
Better understand visitor interests
Measure advertising effectiveness
Improve our products and services
We do not intentionally use advertising technologies to collect sensitive personal information through our marketing Website.
Your Privacy Choices
Depending on where you live, you may have the right to limit certain uses of cookies and tracking technologies.
You may exercise available privacy choices by:
Adjusting your Cookie Preferences
Using browser privacy controls
Enabling Global Privacy Control (where recognized)
Contacting us using the information provided in this Privacy Policy
Where required by applicable law, we honor recognized browser-based privacy preference signals.
Global Privacy Control
Our Website is designed to recognize Global Privacy Control (GPC) signals where required under applicable privacy laws.
When a recognized GPC signal is received, we will process it in accordance with applicable legal requirements for your jurisdiction.
Additional information about Global Privacy Control is available at:
https://globalprivacycontrol.org
Do Not Track
Some web browsers offer a “Do Not Track” (“DNT”) setting.
Because there is no universally accepted standard governing DNT signals, our Website does not currently respond to browser-based Do Not Track requests.
However, where applicable law requires recognition of browser-based privacy preference signals, we honor supported signals such as Global Privacy Control.
International Visitors
Annie is located in the United States.
Our Website is intended primarily for businesses located in the United States.
We do not actively market our Website or services to individuals located in the European Economic Area, the United Kingdom, or Switzerland.
If you choose to access our Website from another jurisdiction, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country of residence.
Where applicable law requires additional safeguards for international data transfers, we will implement appropriate measures designed to protect personal information.
Third-Party Websites
Our Website may contain links to third-party websites, products, or services.
We are not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of any website you visit.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
Responding to inquiries
Scheduling demonstrations
Providing requested information
Maintaining business records
Improving our Website
Complying with legal obligations
Resolving disputes
Enforcing our agreements
Retention periods vary depending on the type of information, applicable legal requirements, and legitimate business needs.
When personal information is no longer required, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.
Security
We maintain administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
These safeguards include measures appropriate to the nature of the information we process and are designed to support the confidentiality, integrity, and availability of our systems.
However, no method of transmitting information over the Internet or storing electronic information is completely secure.
Accordingly, while we strive to protect personal information, we cannot guarantee absolute security.
Your U.S. Privacy Rights:
Depending on where you reside, you may have certain rights regarding your personal information under applicable U.S. privacy laws.
These rights may include the ability to:
Know whether we process your personal information.
Access the personal information we maintain about you.
Correct inaccurate personal information.
Request deletion of personal information, subject to applicable exceptions.
Obtain a copy of certain personal information in a portable format.
Opt out of targeted advertising, the sale or sharing of personal information (where applicable), or certain profiling activities.
Appeal certain privacy rights decisions where required by law.
These rights vary depending on your state of residence and applicable law.
To exercise any available privacy rights, please contact us at support@helloannie.com.
We may request information necessary to verify your identity before fulfilling your request.
We will not discriminate against you for exercising applicable privacy rights.
California Privacy Notice (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may have the right to:
Know the categories of personal information we collect.
Know the sources from which personal information is collected.
Know the purposes for which personal information is used.
Know the categories of third parties with whom personal information is disclosed.
Request deletion of personal information.
Request correction of inaccurate personal information.
Request access to specific pieces of personal information.
Opt out of the sale or sharing of personal information, where applicable.
Limit the use and disclosure of sensitive personal information, where applicable.
Categories of Personal Information We Collect
Depending on how you interact with our Website, we may collect the following categories of personal information:
Identifiers (such as your name, email address, phone number, IP address, and online identifiers)
Commercial information (such as demo requests and communications)
Internet or electronic network activity information
Device and browser information
Approximate geolocation information derived from your IP address
Professional or employment-related information you voluntarily provide
Communications between you and Annie
Business Purposes
We collect and use these categories of information to:
Operate and improve our Website
Respond to inquiries
Schedule demonstrations
Provide requested information
Maintain business relationships
Measure Website performance
Improve marketing effectiveness
Detect fraud and maintain security
Comply with legal obligations
Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, satisfy legal obligations, resolve disputes, and enforce our agreements.
Retention periods vary depending on the category of information and our legitimate business needs.
Colorado, Connecticut, Virginia, Utah, Oregon, and Other State Privacy Laws
Residents of certain states may have additional privacy rights under applicable state privacy laws.
Where applicable, these rights may include:
Access
Correction
Deletion
Data portability
Opting out of targeted advertising
Opting out of certain profiling activities
Opting out of the sale of personal information where applicable
Where required by law, Annie recognizes supported browser-based privacy preference signals, including Global Privacy Control (GPC).
Residents wishing to exercise their rights may contact us using the information provided at the end of this Privacy Policy.
Marketing Communications
If you choose to receive marketing communications from Annie, we may send emails regarding:
Product updates
Educational resources
Industry insights
Events
Company news
New features
Other information that may be relevant to your business.
You may unsubscribe from marketing emails at any time by:
Clicking the unsubscribe link contained in our emails; or
Contacting us at support@helloannie.com.
Please note that even if you opt out of marketing communications, we may continue to send communications necessary to respond to inquiries you initiate or to provide information you have specifically requested.
Children’s Privacy
Our Website is intended for business users and is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 through our Website.
If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information as required by applicable law.
If you believe a child has provided us with personal information, please contact us at support@helloannie.com.
Automated Decision-Making
Annie develops artificial intelligence technology to assist dental practices.
However, our marketing Website does not use automated decision-making to make legally significant decisions about visitors.
Information collected through our Website may be analyzed in aggregate to improve Website performance, understand visitor engagement, and enhance our products and services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our business;
Changes to our services;
New technologies;
Legal or regulatory developments; or
Other operational changes.
When we make material changes, we will update the Effective Date at the top of this Privacy Policy.
Your continued use of the Website after changes become effective constitutes your acknowledgment of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Annie Labs LLC
139 Hunter’s Grv Ln
Lehi, Utah 84043
Email: support@helloannie.com
Website: https://www.helloannie.com
Appendix A – Categories of Information We Collect
CategoryExamplesContact InformationName, email address, phone numberBusiness InformationPractice name, company name, job titleCommunicationsMessages submitted through forms or emailDevice InformationBrowser, operating system, device typeUsage InformationPages visited, referral source, session activityTechnical InformationIP address, cookies, identifiersScheduling InformationMeeting requests and availability submitted through Cal.com
Appendix B – Categories of Third-Party Service Providers
Annie may use third-party providers to support our business operations, including:
Analytics providers
Cloud hosting providers
Customer relationship management platforms
Email delivery providers
Scheduling providers
Infrastructure providers
Security providers
Website performance providers
Professional advisors
Legal and accounting providers
Our current providers may include:
Google Analytics
Google Tag Manager
Google Ads
Attio
Customer.io
Cal.com
We may update our providers from time to time as our business evolves.
Appendix C – Your Privacy Choices
Depending on your location and applicable law, you may be able to:
Access your personal information.
Correct inaccurate information.
Request deletion.
Request a portable copy of certain information.
Opt out of targeted advertising.
Adjust cookie preferences.
Enable Global Privacy Control (where supported).
Withdraw consent where consent is the basis for processing.
Requests may be submitted by emailing:
We will respond within the timeframes required by applicable law.
